An identity package for a fictitious (read: aspirational) bakery that caters to those living a gluten-free lifestyle. This project ran the full business gamut, from logo design and identity, to packaging, to web experience.
My only regret: that this place doesn't yet exist. (One day...)
Northwest Towers is a tech company based in Portland, OR that specializes in planning, designing, implementing and maintaining ruggedized wireless networks. Northwest Towers' primary clients are firms that operate mining sites across the globe. These companies need comprehensive, efficient and reliable networking to cover entire mining sites, below ground and above.
My task was to create a brand identity—logo, logotype, responsive website and print marketing collateral—that would live nicely within the existing competitive space, while at the same time, adding a bit of exhilaration and life to what the client called a “boring, mechanical and logistical” industry.
Branding for a local annual comedy festival that draws some of the biggest names in stand-up to Portland over the course of an extended weekend. The Bridgetown Comedy Festival isn't run by a big corporation, and so, doesn't really have the finances to do a comprehensive and awe-inspiring marketing campaign, but I sought to realize what such a campaign could look like.
My campaign concept: nowhere else in the city will you laugh so hard. No time other than this very weekend will you laugh this much. This BCF exposes the audience to raw, physical reactions to comedy that they can't get anywhere but at a live show. I decided to play with the concept of physical reactions to comedy, as opposed to the largely media-driven interactions that most people experience watching YouTube or their favorite sitcom on Hulu or Netflix.
So funny, you just might #LOLIRL (Laugh Out Loud In Real Life) or #GUYPYP (Giggle Until You Pee Your Pants).
This map + infographic combo shows where Portland, OR craft distillers are making small batches of America's finest liquors, spirits, and liqueurs.
My concept was to take a map of the densest area in number of distillers present and somehow connect to the craft of local, small-batch distilling. Luckily, the street grid of Portland's Lower Eastside Industrial District was rectilinear enough that I could construct the elements of a shelf of booze bottles around it.
IMHO, a project so good, I get drunk with pride.
A Crisis of Recall—Making the Invisible Visible
I made an interesting discovery during the research phase of an advertising class at Portland State University in Oregon. I found that while the university itself was almost synonymous with "Sustainability" among students, very few could manage to recall a single example of sustainability in action on campus.
The answer: a fresh, visible, and vibrant identity system thatwas so successful that I was asked to lead a presentation of my work and fellow classmates to a Sustainability Panel for the SoMa EcoDistrict at PSU. I was also asked to write an editorial piece to describe our involvement in the EcoDistrict.
This signage campaign incorporates a simple typographic structure for clear delivery, copy with a distinctively inclusive and inspiring voice, large scale for overall impact and bright colors to capture attention.
A local dance studio needed an update to their brand image in order to expand their reach beyond the small event circuit into the corporate event and conference environment. The resulting identity was playful enough to evoke the troupe's quirkiness and continue to appeal to the birthday and bar mitzvah set, but clean, balanced and energetic enough to launch a foray into corporate entertainment.
This project saw me take on the roles of art director, principal photographer, designer and copywriter.
Quite the balancing act to say the least!
This client of FIR Advertising needed a classy and creative direct mail campaign to leverage their email database. Here, I sought to represent the three benefits of the Indow Windows system: Enhanced energy efficiency that older homes may lack, reduction in exterior noise that results from having single-pane windows, and the veritable invisibility of the product once installed to the interior of one's existing window frame. These three things are all features of the product, but how do they benefit or address the needs and desires of the customer? The answer: Warmth, quiet, and the visual integrity of unique period architecture.
Here I was, once again donning the toasty hats of photographer, art director, designer and copywriter.
This is my day job. My main client.
I've been a contractor with Tripwire for about 2.5 years now, and I've done everything from art direction, photography, video editing, animating Flash banners, wireframing and designing landing pages, print collateral layout, logo design, infographics and everything in between. I even ran the Creative Services studio production for 3 months as an intern while my boss was away on sick-leave for cancer treatment.
For me, kind of a big deal.
An infographic for which I performed all art direction and design. This was Tripwire's first infographic and it was hugely popular both internally and in the enterprise security sector.
While at FIR Advertising, I worked on the Guayaki Yerba Mate account doing research and creative strategy. These pieces are all non-branded (other than Guayaki's bold yellow color to aid recall) and they serve to inform the general public of the benefits—both for the self, and for the planet—of yerba mate versus other caffeinated beverages.
My favorite piece is the infographic that visualizes the production and consumption cycle, beginning with a little berry planted in a field under the Brazilian rainforest canopy all the way to being shipped to the United States with projected sales goals that would allow a company to reinvest in saving the parental rainforest.
I drank lots of Guayaki Yerba Mate to complete these pieces!
During the opening season of the Portland Timbers MLS team, I had the opportunity to be a part of the Timbers Army supporters, and my life has never be the same. I will be a Timbers fan for life, and I know any soccer fans in the other MLS cities are jealous of the crowd we bring to every game.
I was so inspired by my experiences amongst the soldiers of the Timbers Army that I decided to create and brand a special subsection of the Army: the elite Alpha Company.
Corsource provides business intelligence and software design solutions to other firms through their exclusive “Agile Development” process. Headquartered in Portland, OR, with about 30 employees, they have a talent pool of about 350 worldwide to fulfill any technology needs.
I created their entire business collateral system including business card, marketing flyers, case studies, white papers—and the folder to keep it all in. I developed their Powerpoint slide decks with focus on end-user experience, and I helped define their brand system through a serious of secondary marks and typeface constraints. I also produce technical illustrations, flow charts, and infographics.
This is what I'm all about