​Portland SoMa EcoDistrict

A Crisis of Recall—Making the Invisible Visible

I made an interesting discovery during the research phase of an advertising class at Portland State University in Oregon. I found that while the university itself was almost synonymous with "Sustainability" among students, very few could manage to recall a single example of sustainability in action on campus.

The answer: a fresh, visible, and vibrant identity system thatwas so successful that I was asked to lead a presentation of my work and fellow classmates to a Sustainability Panel for the SoMa EcoDistrict at PSU. I was also asked to write an editorial piece to describe our involvement in the EcoDistrict.

This signage campaign incorporates a simple typographic structure for clear delivery, copy with a distinctively inclusive and inspiring voice, large scale for overall impact and bright colors to capture attention.