Northwest Towers:
Visual Brand Identity

Northwest Towers (stylized as nwtowers) is a tech company
based in the U.S. Pacific Northwest that specializes in
planning, implementing and maintaining
ruggedized wireless networks.

Companies that run massive sites (e.g. mines or shipyards)
have vast and constantly changing numbers of
connected devices, vehicles, and equipment.

Northwest Towers provides
safe, reliable, and efficient networking
that extends above and below ground,
no matter how extreme the conditions.

above:
Powerpoint-based Video Reel for Tradeshow Booths

Custom Logo

Like many successful marks, this one has layered meaning.

Out of the green earth,
a blue antenna tower rises.
Emanating from the tower is an
expanding blanket of orange “network coverage”.
The logo mark color is applied with a gradient
to give a 3D feeling of a sphere,
representing global network coverage.

The overlapping shapes of the
antenna, sphere, and network coverage
form the letters “N” and “W”.