Branding for a local annual comedy festival that draws some of the biggest names in stand-up to Portland over the course of an extended weekend. The Bridgetown Comedy Festival isn't run by a big corporation, and so, doesn't really have the finances to do a comprehensive and awe-inspiring marketing campaign, but I sought to realize what such a campaign could look like.
My campaign concept: nowhere else in the city will you laugh so hard. No time other than this very weekend will you laugh this much. This BCF exposes the audience to raw, physical reactions to comedy that they can't get anywhere but at a live show. I decided to play with the concept of physical reactions to comedy, as opposed to the largely media-driven interactions that most people experience watching YouTube or their favorite sitcom on Hulu or Netflix.
So funny, you just might #LOLIRL (Laugh Out Loud In Real Life) or #GUYPYP (Giggle Until You Pee Your Pants).