​A local dance studio needed an update to their brand image in order to expand their reach beyond the small event circuit into the corporate event and conference environment. The resulting identity was playful enough to evoke the troupe's quirkiness and continue to appeal to the birthday and bar mitzvah set, but clean, balanced and energetic enough to launch a foray into corporate entertainment.

This project saw me take on the roles of art director, principal photographer, designer and copywriter.​

Quite the balancing act to say the least!​