This client of FIR Advertising needed a classy and creative direct mail campaign to leverage their email database. Here, I sought to represent the three benefits of the Indow Windows system: Enhanced energy efficiency that older homes may lack, reduction in exterior noise that results from having single-pane windows, and the veritable invisibility of the product once installed to the interior of one's existing window frame. These three things are all features of the product, but how do they benefit or address the needs and desires of the customer? The answer: Warmth, quiet, and the visual integrity of unique period architecture.
Here I was, once again donning the toasty hats of photographer, art director, designer and copywriter.