Jake Trudell Design

I worked with this SaaS data security company for about 3 years.

My role involved production and art direction for a variety of print- and web-based marketing.

Some things I worked on:
Web banner ads
Landing pages wireframe and design
Print collateral layout and templates
Logo design
Infographics

For a time, I ran all creative production duties for the Marketing department for 3 months while the Creative Services manager was away on sick-leave for cancer treatment.​

The samples you see here reflect a collateral template redesign project where I created a template for production at scale of marketing white papers and solution briefs. Within the samples are every possible treatment for body text, headlines, subheads, bullets, lists, table, image captions, copyright and legal boilerplate, creation date and reference ID.

There is also a very fun zombie-themed infographic created for promotion during RSA, one of the biggest corporate security-themed industry trade shows in existence.

​Portland SoMa EcoDistrict

A Crisis of Recall—Making the Invisible Visible

I made an interesting discovery during the research phase of an advertising class at Portland State University in Oregon. I found that while the university itself was almost synonymous with "Sustainability" among students, very few could manage to recall a single example of sustainability in action on campus.

The answer: a fresh, visible, and vibrant identity system thatwas so successful that I was asked to lead a presentation of my work and fellow classmates to a Sustainability Panel for the SoMa EcoDistrict at PSU. I was also asked to write an editorial piece to describe our involvement in the EcoDistrict.

This signage campaign incorporates a simple typographic structure for clear delivery, copy with a distinctively inclusive and inspiring voice, large scale for overall impact and bright colors to capture attention.

An identity package for a bakery that caters to those living a gluten-free lifestyle. This project ran the full business gamut:

logo design and brand identity (palette and typography)
custom icon set
packaging
merch
business card, letterhead stock​

​Branding for a local annual comedy festival that draws some of the biggest names in stand-up to Portland over the course of an extended weekend. The Bridgetown Comedy Festival isn't run by a big corporation, and so, doesn't really have the finances to do a comprehensive and awe-inspiring marketing campaign, but I sought to realize what such a campaign could look like.

My campaign concept: nowhere else in the city will you laugh so hard. No  time other than this very weekend will you laugh this much. This BCF exposes the audience to raw, physical reactions to comedy that they can't get anywhere but at a live show. I decided to play with the concept of physical reactions to comedy, as opposed to the largely media-driven interactions that most people experience watching YouTube or their favorite sitcom on Hulu or Netflix. 

So funny, you just might #LOLIRL (Laugh Out Loud In Real Life) or #GUYPYP (Giggle Until You Pee Your Pants).​